The “Big” Blog2u.sg Blunder
This morning at 12.59am, I received an email from Blog2.sg sales, informing me that they are now on Twitter and I can “follow” their updates now. Alrighty. There was a whole list of email addresses in there and I was amused that the staff had taken the effort to type out all the addressees. I would have thought there is a “master” list of clients under one default name. No biggie though. Half an hour later, I got an apology from Paddy, the founder, apologizing for the lapse on the part of the company to hide the addresses.
Now see, to me it’s not such a big deal. In fact, it’s no big deal at all. Why?
- It’s no secret that my blog carries ads for Blog2u.sg. Unless you are blind, you have seen the big big ad for iShop I posted in association with Blog2u.sg ads. So, in other words, people know I advertise for them.
- My email address is no secret too. It is there BIG BIG on my blog.
- It’s an overlook on the part of a new staff, most likely to be inexperienced in the work force. Who has never made mistakes in her working life before? I know I have, and I am still learning everyday.
The lesson to be learnt from this (for me) is
- Even though the matter might appear small and inconsequential to you, address it quickly and sincerely before it escalates into a unnecessary drama.
- Be humble about your mistake(s). People are more likely to forgive you and let it go if you admit your mistake, apologize and make no excuse for it.
- Making sure no fires are lighted up in the first place is much better than putting out fires.
The email that came 30 minutes after the blunder:
I just learnt about the email that was sent out with some email addresses in the ‘To’ list, instead of ‘BCC’
This is a new staff and in her anxious to send to email out, I believe she has overseen the need to hide the email addressed of individual bloggers.
It is still no excuse for the lapse of carelessness on the company.
My most sincere apology on behalf of Sxxxxxx and the company to everyone that are affected by it.
I will fully understand if you are pissed off with it, again no excuse on our end.
See lah, like this how to be angry? And I wasn’t even upset in the first place. Haha!
The Young Businessman feels that Paddy had done a good job in PR Management and I fully agree. Humility and sincerity gets you anywhere.

















Hi Xtralicious
Thanks for your kind understanding.
Sorry for the huge blunder created by me last night. I’ll be more careful in the future.
Shirley Soh
BLOG2u.SG
BAK2u.com
Shirley:Hey. No worries. Don’t mull over it. It’s a mistake, now you know, you learn from it and you’ve gained a lesson. I’ve always told myself, what does not kill you, makes you stronger.
Thanks. Look forward to working with you in the near future.
Paddy made me write “I will not mass mail using the To list” on paper 10,000 times and send to him by end of today. I’m halfway done. Need to go back to writing. Catch up with you again soon.
Shirley Soh
BLOG2u.SG
BAK2u.com
Shirley: Bwahahahaha!!!
LOLOL…so cute lah.
Dear…I might (big MIGHT) resume blogging. I wanted to name my new blog Mdm Beyotch but my sister feels that I’m way too nice (the little bitch!) I guess I could just name it something boring like “Confessions of a Cupcake Maker” *sigh*
Trish:Cute right? Sigh, if all of us have a sense of humour, as opposed to being uptight conspiracy theory fanatics, there will be world peace!! LOL.
And sweetie, that’s a great idea even with the giant “might”. Haha! You ARE nice lah sweets…And your sister must enjoy reading this beyotchy blog! Bwahahaahah!!
And what boring… Confessions of the Cuppies will have juicy details like…the wooden spoon that was used to spank before mixing the dough… the egg that was *ahem* before being cracked.. YOU DIDN’T THINK I FORGOT RIGHT??? BWAAHAHAHAHA!!!
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